As many businesses begin to spend serious money to develop a social networking strategy, the approach some French companies are taking is refreshingly counterintuitive: They drive revenue by engaging deeply with fewer people, not more. Whether they’re relying on forms of communication as old as humanity—such as talking over a meal—or making seemingly quaint investments in call centers, they stand in sharp contrast to companies that obsess over how... Resultat pour 'laine de verre'
How French Innovators Are Putting the “Social” Back in Social Networking
As many businesses begin to spend serious money to develop a social networking strategy, the approach some French companies are taking is refreshingly counterintuitive: They drive revenue by engaging deeply with fewer people, not more. Whether they’re relying on forms of communication as old as humanity—such as talking over a meal—or making seemingly quaint investments in call centers, they stand in sharp contrast to companies that obsess over how... 